Have you decided to invest in a new website for your business? Once you've made the decision to move on, one question remains... Should I build a website from scratch or use a website template? Which path is best for my business? What are the differences?
Utilizing Templates
Installing WordPress and using a template purchased from ThemeForest, Template Monster, or Elegant Themes is the most common way to get started with a website. The Custom Build Website provides a wide range of website templates for sale. Not all of the available themes/templates are fully responsive.
There are also services, such as Wix or Squarespace, that provide a theme and allow you to edit within the framework of the website. These can help you launch a website quickly and easily. However, there are few options for more complex features such as forms or e-commerce functions.
Keep in mind that while templates and themes typically include built-in features to allow the user more customizability, this ultimately slows down the Custom Build Website load speed and SEO performance. You'll almost certainly have to accept features, designs, and functions that aren't necessarily appropriate for your brand or business. You could hire a web development company to fix it, but that would be like asking a certified Ford mechanic to look at your Toyota because the sites aren't likely written in the same code format. Even if the developer improves the site to your liking... Because of the previous customization made by a developer, your Custom Website may experience some display issues once a WordPress or that theme update is released.
The Benefits and Drawbacks of Templates
Because many other businesses may be using the same template, your site may not be as noticeable.
You only have a few options for personalizing the site. Everything you see is exactly what you get.
Not all devices may function properly.
Some templates do not search engine optimized. They must be tailored to the requirements of your company.
On a structured system, any customized or added technologies cannot be installed as templates.
Templates are ideal for those working on a limited budget. There is a lower upfront cost.
Templates take less time to create.
Template sites are unlikely to have the same level of support as custom-built sites.
Websites Made to Order
Behind the scenes, a team works to create a Custom Build Website for your company. It all starts with a brainstorming session to figure out who your target audience is, who you want to reach, how you want/need the website to function, and how you want to appear on the internet.
SEO is critical to a website's success. There are rules to follow when creating a website, and not all themes are capable of following these rules. This is why custom-built websites are superior; during development, the developer can optimize the site to allow Google and other search engines to read each page and provide the end-user with a more relevant search result, naturally giving custom-built sites a higher ranking on the system. This isn't just keyword research.
Custom Designed Websites take longer than themes because everything is built and catered to a specific business. It will save you time in the long run because it is much easier to customize the site from the ground up to ensure it does exactly what you want it to do. Your site will be responsive across all devices and browsers if you use custom designs (such as phones, tablets, laptops, and so on).
The Advantages and Disadvantages of Custom Website Development
The website will be completely unique in design, incorporating the company's branding and focusing on the needs of your business.
A customized website is adaptable to your company's needs.
The site has been tested to ensure that it works in all browsers.
The site was designed to be search engine friendly.
A customized website is more expensive than a template.
A custom site takes more time to develop than a template site.
The website will evolve in tandem with your business. If you know how you want your site to work in the future, a professional web developer will install technologies that will help you achieve your goals.
If you need help, the company that built your site is available.
Would you rather spend your time figuring out how to make your website do something specific, or would you rather have professionals manage your company's online presence while you focus on running it?
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